The essence of direct marketing derives its name: the direct way of selling and communicating with clients. Direct marketing uses in its arsenal a variety of tools, including the most popular and classical - direct mail (address and addressless mailing), leaflets and e-mail, new and emerging forms: telephone presentation, the original Self-mailer, expositions. Direct marketing allows you to get a more accurate representation of the target audience, to make promotions and deals more profitable. System of feedback, which represent forms and humps, help make more accurate plans and strategies of follow-up.

What better means of direct marketing as compared to conventional advertising? It's a good question, where you can demonstrate the effectiveness of direct marketing tools.

Advertising, in general, radio, television and in the paper editions, designed for an audience, half of which is not included even in the audience, but all the money the advertiser spends on them. Cost of goods taking into account the money spent on it (those who had gone into the hands of advertisers) grows up, it is probably not pay off. As a result, advertising zapolonyaet every conceivable space (and matchboxes, and a quarter of television and radio time, and doors machines, taxis), and the consumer pays not only for the advertised products, but also because of his every step meets a billboard or a slogan.

In contrast, direct marketing calls selectively to those people who are interested in permanent cooperation, without spending extra money and time to lured people obviously are not interested. Developed strategic moves offer an opportunity to "knock out ten", focusing on stakeholders, develop relationships at no additional cost, always maintain the image of the company or certain brands and find the most appropriate form of communication for each individual customer's nothing forcing him.

Available direct marketing methods are not less impact on potential customers, as well as professional secrets skill than advertising, and more importantly, this kind of relationship with customers gives opportunities for personal communication. And that means a more flexible and profitable system operation.